Cinemagraph: Marketing for Social Media

Welcome Marketing Experts!

Are you looking for a design technique that grabs attention and is sure to turn some heads in the social media marketing space? Look no further than a cinemagraph. I hope to attract Canon’s Marketing Team or any company’s marketing team with this case study to look into a technique not frequently used. It’s an interesting style and many companies haven’t used it for years, resulting in an advertisement that is wholly unique!

Canon Logo

As you may know, Canon is a massive corporation so getting a job with them isn’t exactly a walk in the park. But an opportunity with a company with this much trust and love in the photography community would be sure to help any graphic artist get themselves out there in the world.

What is a cinemagraph?

Cinemagraphs utilize the addition of movement to a still image, whether that be something as simple as water movement in a still environment or something more complex. Examples below!

why should I use them?

Cinemagraphs have a very unique style to them and if shot well can look as good as a photo with the benefits of video. It’s a great way to stand out among the crowd and adds a layer of fun to each post, cinemagraphs aren’t very common so its interesting to see them pop up, and definitely will catch the eyes of people who haven’t seen them before.

Why would you need me?

Marketing for social media is a whole different game a lot of the time, keeping up with the ever-changing algorithm is difficult for many, and impossible for some. Instagram is one of the hardest ones to balance, there are changes constantly being made to Instagram to make sure the algorithm is constantly altering itself so that trends aren’t forced. Discovering how the new changes work is the hard part, working with the algorithm to push advertising for your business is easy once you know how to go about it.

My Results

The Cinemagraph I made is a still of a camera and people walking. The only part that would be in movement is the LCD display on the camera showing the people moving back and forth. The marketing text I came up with was that Canon cameras “Record Realer than Life” to show that Canon makes not only good cameras but great ones.

How I got to where I am

I collaborated with a group of talented Graphic Designers on an application called Miro to help each other reach a point where we were all happy. This helped a lot because critique is incredibly important to the Creative process, you never want to design in a vacuum and Miro is a great way to prevent that while still being able to work from home or in the office.

Sketches for the early cinemagraph

Paper Prototype

The sketching process is an important one, it’s hard to visualize where you are going with your work when you don’t have a jumping-off point. It’s like doing a race without knowing the track, it’ll slow you down if you’re figuring out everything the day you need to race. Sketching for this came to me pretty easily, I jumped straight into it with an idea and put that onto paper the best I could so I could have a simple doodle of what I envisioned. I then moved on to 2 more high-quality sketches.

Digital Prototype

The digital Prototype was a Proof of Concept, I took some super simple footage just to get things together and see if my idea would look good on the big screen. Once I saw that my design would end up working the way I wanted I moved on to the final steps to create the final piece

The Final Cinemagraph!

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